The Get-Started Guide to M-Commerce and Mobile Technology

A plain-English primer on building your company’s presence in the mobile marketplace. "PDAs, Internet phones, web pads -- wireless is here in a big way. But just because potential customers have ""unplugged"" themselves doesn’t mean you can’t reach them. The best news is, you don’t need a lot of computer expertise to capitalize on the snowballing mobile commerce trend. The Get-Started Guide to M-Commerce is a nontechnical, easy-to-use introduction that takes you and your company through the strategic, technical, and marketing processes crucial to transforming your business into a mobile-market success story. From deciding whether or not to “go mobile” to the do’s and don’ts of implementing m-commerce technology, this accessible guide offers a reader-friendly overview of issues like: * Evaluating multiple m-commerce options * Adapting HTML for the possibilities and limitations of mobile device displays * Creating HDTML and WAP pages * Guaranteeing secure transactions and customer privacy and many more, including how to shift to wireless internal networking, and how to advertise your business to customers on the move."