Investment Fables

Most investors make their decisions based on "stories" that sound logical...stories backed by anecdotes claiming enormous success. Value investing sounds great. So does momentum investing. So does choosing high-dividend or low P/E stock. So do many other strategies...even strategies that flatly contradict each other. They can't all work, no matter how good they sound. But some work better than other. And it's possible to combine the best elements from several strategies...maximizing your return and slashing your risk. In this book, one of the world's leading investment and valuation researchers will show you how. No "happy anecdotes" here: This is a thorough, objective analysis of the actual results of 13 different investment approaches...and their current outlook. If protecting and growing your assets is more urgent to you than ever, don't settle for stories. Settle for hard analysis. Stock always win in the long term...or do they? A broader, deeper view of the long-term risks of equity investments Cheap...but is it really a bargain? The realities of investing in low P/E and below "book value" stocks In search of excellence: Are great companies great investments? And how can you predict who'll be great-and stay great? Can you really time the market? Running the numbers: Have market timers really profited? What do the experts really know? Insider trades and analyst research: separating the wheat from the chaff