Fundamentals Of Supply Chain Management

This book is an insightful, well-balanced, stimulating SCM strategy book that clearly tells managers, consultants, as well as educators that the SCM concept is not a fad but a must strategy to gain competitive advantage in today's dynamic global marketplace. There are three major strengths. First, it is an unprecedented interdisciplinary SCM strategy book that explains how companies obtain, maintain, and even enhance competitive advantages based on a wel-laid SCM strategy. Second, it provides readers with a unique, well-balanced framework for SCM strategy formulation. Third, it is a valuable contribution in the area of SCM in that it does a good job in explaining such a complicated SCM strategy to readers in such a simple manner.Paperback,New Book