Excellence in Advertising: The Ipa Guide to Best Practice
Author(s)
: -
ISBN
: 9780750631297
Category
: Advertisment
Publisher
: BUTTERWORTH ARCHITECTURE
List Price
: Rs. 2053.09
Discount
: Rs. 307.96 (15 %)
Our Price
: Rs. 1745.13
Description
Presents an overview of the creation of effective advertising. Topics include: building successful brands, strategy development, analysis & interpretation of qualitative research, creative briefing, managing creatives, making the most of the media, and defensive role of advertising. Paper
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